Paris Hilton not fit to advertise Prosecco (wine)? Your thoughts?
Any company that wants respect associate witht their name should dump her.
MILAN (Reuters Life!) - Hotel heiress Paris Hilton dressed provocatively in a skimpy leopard print outfit & showing off her bare legs is not an image Italian winemakers feel is fitting for their Prosecco white sparkling wine. "Hilton hotels are a sign of quality; Paris Hilton is not," said Fulvio Brunetta, president of the wine growers association of Treviso, the northern Italian city in the Veneto region where Prosecco is made.
Last year Paris's grandfather Barron Hilton said he would donate 97 percent of his $2.3 billion fortune to charity. Jerry Oppenheimer, who profiled the Hilton family in his 2006 book "House of Hilton," has said Barron Hilton is embarrassed by the behavior of his socialite granddaughter Paris and believes it has sullied the family name. Barron Hilton has not commented on the book.
I would say that is a big YES to the name sullying Hopefully, he won’t leave her a cent.
Paris Hilton co-starred in a nationwide campaign by one of the main phone/internet company in Italy; everybody saw the commercials and the result was comedians jeering at those commercials, mocking Paris, etc. A lot of talk on newspapers and on TV. So, it was a right choice, since the purpose of advertising is making people talking about 
But...
Wine is another issue. Italians are far more culturally educated about drinking, Ms Hilton will simply not fit with that role.
She would likably be seen as a bad example to follow, when talking about alcoholic drinks, while for a phone company could just be funny.
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